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In
the business world, it is imperative to stay ahead
of the next big thing and to have a firm understanding
of what it takes to compete and succeed in today’s
climate. These books may give you just the edge
you need to outstripe the competition. |
The
World Is Flat: A Brief History of the Twenty-first
Century by Thomas L. Friedman
is an in depth look at the world in the
cheap, universal telecommunications age.
The ease with which international communities
can now communicate has flattened out the
world competition so that the “lions”
are now in direct competition with the “gazelles.”
As Friedman, a New York Times columnist,
puts it, “economic stability is not
going to be a feature” of our future.
But those entrepreneurs who are adaptable
and tough will prosper.
Friedman addresses the future of outsourcing
and off-shoring, showing the reader why
he is generally in favor of both developments.
He closes the book with a look at global
Islamism from both a global and political
perspective. |
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Freakonomics
: A Rogue Economist Explores the Hidden
Side of Everything by Steven
D. Levitt and Stephen J. Dubner is a book
about economics for people who don’t
like economics or see what it has to do
with them. Levitt is considered one of the
brightest young minds in his field today,
and along with New York Times writer Dubner,
he delves behind all sorts of behavior and
social patterns, exposing hidden economic
factors. From baby name trends to bedtime
story products, this book explains the results
and the motivating factors behind so many
things that we usually take for granted.
You will get an inside look at the organizational
structure of drug dealing gangs and the
theorized link between legalized abortion
and a reduced rate of crime. This is the
book that you didn’t know you needed. |
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The
Little Book That Beats the Market
by Joel Greenblatt and Andrew Tobias is
the perfect book for the amateur stock market
investor. Promising better than average
returns in the long run, the authors promote
a “value-oriented” approach
to stocks. The basic theory is to look for
stocks whose shares are cheap in comparison
to the company’s potential profits.
There is a ranking that places stocks according
to one of two conditions: the earnings yield
and the business’s return on capital.
Tobias calls this his “magic formula”
and automates it for readers who visit his
website. While the book acknowledges the
existence of short term downturns, they
do offer solutions to get you through these
inevitable periods. If you want to stretch
yourself beyond your latest mutual fund
portfolio, this is a great book to guide
you through the stock market jungle. |
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Blink:
The Power of Thinking Without Thinking
by Malcolm Gladwell is an interesting theory
about the way we perceive and process data.
Gladwell, bestselling author of The Tipping
Point, promotes the idea that in the first
two seconds of seeing something or someone,
we make decisions that are right on the
money. He uses examples from marriage, an
emergency room, the golf course, a speed
dating night, a car lot, and military battlefield
to make his point that we should focus on
“thin slices” of behavior to
assess a situation. While he warns of skillful
marketers who can manipulate our first impressions,
he still makes quite a good case for enhancing
your high stacks decision making ability. |
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Good
to Great: Why Some Companies Make the Leap...
and Others Don't by Jim
Collins does not offer some get rich quick
scheme for your small business. But the
author does work with a team of researchers
to analyze the substantial performance of
nearly fifteen hundred companies over a
period of time. The book uses eleven as
examples, including Walgreens, Fannie Mae,
Gillette, and Wells Fargo, and shows the
traits that these companies have in common
that propelled them to great performance.
Most of them went against traditional corporate
ideas about what it takes to become so great.
In fact, the book says that the heart of
these success stories lies in the people.
This is a wonderful guidebook to incorporating
some of the same methods of increase as
these exemplary companies. |
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Rich
Dad, Poor Dad: What the Rich Teach Their
Kids About Money--That the Poor and Middle
Class Do Not! by Robert
T. Kiyosaki and Sharon L. Lechter is the
fascinating perspective of a very wealthy
man. Kiyoski is an author and lecturer who
has developed theories about what makes
people wealthy based on attitudes and applications
of two fathers, one rich and one poor. The
basic premise of the theory is that “the
poor and the middle class work for money.”
But, says Kiyosaki, “The rich have
money work for them.” The author,
who retired at age forty seven, promotes
a financial literacy that is not taught
in schools but would change the state of
the middle class. |
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©2006 READEZY. All Rights Reserved. |
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